growing your business by creating market advantage
Recommended Reading
The following are reading resources are some of the best that we have found in the executive business coaching field. This literature is valuable in our coaching practice and will help your small business succeed.
Life Changing
How to Win Friends and Influence People by Dale Carnegie
How to Stop Worrying and Start Living by Dale Carnegie
Fearless Living by Rhonda Britten
The Road to Optimism by Dr. J. Mitchell Perry
Goal Setting
Create Your Own Future by Brian Tracy
Who Moved My Cheese by Spencer Johnson, MD
The Magic Lamp by Keith Ellis
Improving Sales
SPIN Selling by Neil Rackham
The Unfair Advantage: Practical applications of psychological selling skills by Duane Lakin, Ph.D.
How Winners Sell by Dave Stein
The Sales Bible by Jeffrey H. Gitomer
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore, Regis McKenna
How to Sell More in Less Time, With No Rejection, Using Common Sense : Telephone Techniques by Art Sobczak
High Probability Selling, by Jacques Werth & Nicholas E. Ruben
Selling the Invisible by Harry Beckwith
Secrets of Question Based Selling by Thomas Freese
It Only Takes 1% by Thomas Freese
Power Base Selling by Jim Holden
How to Master the Art of Selling by Tom Hopkins
The Sales Advantage by Oliver Crom and Michael Crom
Networking
Dig Your Well Before Your Thirsty by Harvey Mackay
Love is the Killer App by Steve Sanders
Smart Strategies
The Art of War by Sun Tzu
The 7 Habits of Highly Effective People by Stephen Covey
Principal Centered Leadership by Stephen Covey
In Search of Excellence by Tom Peters
Why Smart Executives Fail by Sydney Finkelstein
The Company of the Future by Fransis Cairncross
Improving Marketing Effectiveness
The Brand Called You by Peter Montoya
Survival Is Not Enough by Seth Godin
Purple Cow by Seth Godin
Unleashing the Idea-virus by Seth Godin
Permission Marketing by Seth Godin
Getting Everything You Can Out Of All You've Got by Jay Abraham
Coopetition by Adam Brandenburger and Barry Nalebuff
Attract More Business E-Book by Mark Deo
Incentives and Motivating Your Staff
Why Pride Matters More Than Money by Jon Katzenbach
Accountability by Rob Lebow and Randy Spitzer
Branding
Marketing Aesthetics: The strategic management of brands, identity, and image, by Bernd Schmitt and Alex Simonson
Built to Last by James Collins and Jerry Porras
Reputation by Charles Fombrun
Internet Marketing and Web Development
Making Money in Cyberspace by Paul and Sarah Edwards
The Big Red Fez by Seth Godin
Employee Management
Contented Cows Give Better Milk by Bill Catlette and Richard Hadden
Working Without a Net by Maury Schechtman
The One Minute Manager by Spencer Johnson, MD
Small Business Success
What No One Ever Tells You About Starting Your Own Business : Real Life Start-Up Advice from 101 Successful Entrepreneurs -- by Jan Norman
Jump Start Your Business Brain : Win More, Lose Less, and Make More Money -- by Doug Hall, Tom Peters
The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Small Business Management: An Entrepreneurial Emphasis by Justin G. Longenecker
Starting Your New Business E-Book by Mark Deo
Growing Your New Business E-Book by Mark Deo
Business Planning
What the CEO Wants You To Know by Ram Charan
Automate Your Businesss Plan by Linda Pinsen
The One Page Business Plan : Start With a Vision, Build a Company! -- by James T., Jr. Horan
Small Time Operator : How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble (Small Time Operator, 25th Ed) -- by Bernard B. Kamoroff
Abraham Lincoln
Lincoln by David Herbert Donald
Lincoln, the Unknown by Dale Carnegie
Lincoln, an Illustrated Biography by Phillip B. Kunhardt, Jr., Phillip B. Kunhardt, III and Peter Kunhardt
Mary Lincoln by Carl Sandburg
Advertising
The Seven Lost Secrets of Success by Joe Vitale
Where the Suckers Moon by Randall Rothenberg
Hare Brain Tortoise Mind: The essential guide to creative thinking, by Guy Claxton
Thinkertoys and Cracking Creativity, both by Michael Michalko
The Book of Gossage by Howard Luck Gossage
Inspirational
Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen
The Path to Love by Deepak Copra
Management
The Essential Drucker by Peter Drucker
The Body of Business by Ronald K. Law
Do It Now! by William J. Knaus
Working Without a Net by Maury Schechtman
The Art of the Long View, by Peter Schwartz
CEO Capital by Leslie Gaines - Ross
Straight from the Gut by Jack Welch
Improving Finances
Rich Dad, Poor Dad by Robert Kyosaki
The Richest Man in Babylon by George S. Clason
Entrepreneurial Finance by Richard L. Smith, Janet Kiholm Smith
How to Collect Debts and Still Keep Your Customers, by David Sher & Martin Sher
The Profit Zone and Profit Patterns, both by Adrian J. Slywotzky and David J. Morrison
Intellectual Capital, by Thomas A. Stewart
The Portable Curmudgeon, by Jon Winokur
Up Your Cash Flow by Harvey Goldstein
The Number by Alex Berenson
General Business
Southwest Airline's Crazy Recipe for Business and Personal Success, by Freiberg, Freiberg, and Peters.
The 8 Practices of Exceptional Companies, by Jac Fitz-enz
Good Company, by Hal F. Rosenbluth and Diane McFerrin Peters
Corporate Lifecycles, by Dr. Ichak Adizes
Customer Service
Service America by Ron Zemke
Customer Winback by Jill Griffin
Loyalty Rules by Frederick Reichheld
Delivering Knock Your Socks Off Service by Kristin Anderson and Ron Zemke
The following are reading resources are some of the best that we have found in the executive business coaching field. This literature is valuable in our coaching practice and will help your small business succeed.
Life Changing
How to Win Friends and Influence People by Dale Carnegie
How to Stop Worrying and Start Living by Dale Carnegie
Fearless Living by Rhonda Britten
The Road to Optimism by Dr. J. Mitchell Perry
Goal Setting
Create Your Own Future by Brian Tracy
Who Moved My Cheese by Spencer Johnson, MD
The Magic Lamp by Keith Ellis
Improving Sales
SPIN Selling by Neil Rackham
The Unfair Advantage: Practical applications of psychological selling skills by Duane Lakin, Ph.D.
How Winners Sell by Dave Stein
The Sales Bible by Jeffrey H. Gitomer
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore, Regis McKenna
How to Sell More in Less Time, With No Rejection, Using Common Sense : Telephone Techniques by Art Sobczak
High Probability Selling, by Jacques Werth & Nicholas E. Ruben
Selling the Invisible by Harry Beckwith
Secrets of Question Based Selling by Thomas Freese
It Only Takes 1% by Thomas Freese
Power Base Selling by Jim Holden
How to Master the Art of Selling by Tom Hopkins
The Sales Advantage by Oliver Crom and Michael Crom
Networking
Dig Your Well Before Your Thirsty by Harvey Mackay
Love is the Killer App by Steve Sanders
Smart Strategies
The Art of War by Sun Tzu
The 7 Habits of Highly Effective People by Stephen Covey
Principal Centered Leadership by Stephen Covey
In Search of Excellence by Tom Peters
Why Smart Executives Fail by Sydney Finkelstein
The Company of the Future by Fransis Cairncross
Improving Marketing Effectiveness
The Brand Called You by Peter Montoya
Survival Is Not Enough by Seth Godin
Purple Cow by Seth Godin
Unleashing the Idea-virus by Seth Godin
Permission Marketing by Seth Godin
Getting Everything You Can Out Of All You've Got by Jay Abraham
Coopetition by Adam Brandenburger and Barry Nalebuff
Attract More Business E-Book by Mark Deo
Incentives and Motivating Your Staff
Why Pride Matters More Than Money by Jon Katzenbach
Accountability by Rob Lebow and Randy Spitzer
Branding
Marketing Aesthetics: The strategic management of brands, identity, and image, by Bernd Schmitt and Alex Simonson
Built to Last by James Collins and Jerry Porras
Reputation by Charles Fombrun
Internet Marketing and Web Development
Making Money in Cyberspace by Paul and Sarah Edwards
The Big Red Fez by Seth Godin
Employee Management
Contented Cows Give Better Milk by Bill Catlette and Richard Hadden
Working Without a Net by Maury Schechtman
The One Minute Manager by Spencer Johnson, MD
Small Business Success
What No One Ever Tells You About Starting Your Own Business : Real Life Start-Up Advice from 101 Successful Entrepreneurs -- by Jan Norman
Jump Start Your Business Brain : Win More, Lose Less, and Make More Money -- by Doug Hall, Tom Peters
The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
Small Business Management: An Entrepreneurial Emphasis by Justin G. Longenecker
Starting Your New Business E-Book by Mark Deo
Growing Your New Business E-Book by Mark Deo
Business Planning
What the CEO Wants You To Know by Ram Charan
Automate Your Businesss Plan by Linda Pinsen
The One Page Business Plan : Start With a Vision, Build a Company! -- by James T., Jr. Horan
Small Time Operator : How to Start Your Own Business, Keep Your Books, Pay Your Taxes, and Stay Out of Trouble (Small Time Operator, 25th Ed) -- by Bernard B. Kamoroff
Abraham Lincoln
Lincoln by David Herbert Donald
Lincoln, the Unknown by Dale Carnegie
Lincoln, an Illustrated Biography by Phillip B. Kunhardt, Jr., Phillip B. Kunhardt, III and Peter Kunhardt
Mary Lincoln by Carl Sandburg
Advertising
The Seven Lost Secrets of Success by Joe Vitale
Where the Suckers Moon by Randall Rothenberg
Hare Brain Tortoise Mind: The essential guide to creative thinking, by Guy Claxton
Thinkertoys and Cracking Creativity, both by Michael Michalko
The Book of Gossage by Howard Luck Gossage
Inspirational
Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen
The Path to Love by Deepak Copra
Management
The Essential Drucker by Peter Drucker
The Body of Business by Ronald K. Law
Do It Now! by William J. Knaus
Working Without a Net by Maury Schechtman
The Art of the Long View, by Peter Schwartz
CEO Capital by Leslie Gaines - Ross
Straight from the Gut by Jack Welch
Improving Finances
Rich Dad, Poor Dad by Robert Kyosaki
The Richest Man in Babylon by George S. Clason
Entrepreneurial Finance by Richard L. Smith, Janet Kiholm Smith
How to Collect Debts and Still Keep Your Customers, by David Sher & Martin Sher
The Profit Zone and Profit Patterns, both by Adrian J. Slywotzky and David J. Morrison
Intellectual Capital, by Thomas A. Stewart
The Portable Curmudgeon, by Jon Winokur
Up Your Cash Flow by Harvey Goldstein
The Number by Alex Berenson
General Business
Southwest Airline's Crazy Recipe for Business and Personal Success, by Freiberg, Freiberg, and Peters.
The 8 Practices of Exceptional Companies, by Jac Fitz-enz
Good Company, by Hal F. Rosenbluth and Diane McFerrin Peters
Corporate Lifecycles, by Dr. Ichak Adizes
Customer Service
Service America by Ron Zemke
Customer Winback by Jill Griffin
Loyalty Rules by Frederick Reichheld
Delivering Knock Your Socks Off Service by Kristin Anderson and Ron Zemke
You may order audio CDs of our workshops to play in your car or portable CD player. Each CD includes 4 audio workshops and costs $20.
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