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Sales Planning and Coaching for Optimized Distribution

The development of appropriate sales a channels and proper distribution often is the deciding element in the success of any product or service. Even the most viable, innovative products have failed miserably with incorrect or improper distribution. Our consultants will work directly with senior management and the sales and marketing leaders in the organization to create a viable distribution strategy. This might initially involve launching a focused investigation to determine the critical aspects of the strategy.

Once this is performed we assist in identifying the key client targets and the distribution or sales channels that would result in the fastest most effective relationship building strategy possible. We will then, with the help of the sales and marketing team create a "pipeline plan." The pipeline will be constructed so as to identify the top tier (Tier A) clients and those of a lesser priority (Tier B and C).

SBA Network consultants will then assist in the creation of a sales plan. This is a document which outlines the steps required to achieve specific penetration of the identified markets. We will then assist in the implementation of the sales plan. This might involve recruitment of key personnel and the creation of marketing initiatives, such as a strong web presence, collateral material, POP, etc. We will create standards and systems that will help to keep the team focused on achieving the sales plan on a daily, weekly, monthly and quarterly basis. In addition our consultants will become directly involved with the facilitation of meetings, planning of client presentations and evaluation of the sales and distribution strategy.

Finally we provide one-on-one coaching for each critical member of the team in an effort to achieve a higher level of performance than even they thought possible. We accomplish this by teaching how to effectively use Mark Deo's Rules of Attraction in their interaction with prospects and customers. This is a unique process which never sounds pushy yet uncovers needs and motives faster and more effectively than traditional methods. In addition we help team members to establish goals for themselves rather than simply for the company. This creates buy-in and a greater level of commitment from the team member. It results in changed habits and ultimately removes the barriers to peak performance. This will enable your team to achieve desired results quickly and efficiently with less effort, further accelerating your level of performance, growth and achievement.

One-on-One Coaching Programs
A coaching relationship is an intimate one and trust and confidentiality is paramount. But honesty and transparency is also critical. No change can take place without the confrontation of incongruent behaviors and assistance in modifying those habits. Here is what you can expect from our coaching sessions:
  • A confidante who has your best interests at heart.
  • A trusted advisor who will always give you honest, open, and direct feedback.
  • A counselor who will tell you what you need to hear, not what you want to hear.
  • A completely confidential relationship in which you can talk about anything of concern in your personal and professional life.
Expectations from Coaching Sessions
Every coaching engagement is different but here is what you can expect to get from our coaching engagements:
  • Detailed assessment of skills, abilities and traits. Often this includes eliciting the perspective of those surrounding us through the use of 360 evaluations.
  • Creation of personal vision and mission and values so that you can effectively manage the many choices which we are confronted with on a daily basis.
  • Creation of a Personal Development Plan to help to define and achieve your goals.
  • How to effectively use the force of attraction in your business and life to achieve your goals faster.
  • Hone your listening and communication skills in order to more quickly win willing cooperation.
  • Learn to effectively facilitate “constructive conflict” to eliminate dysfunctional behaviors and build closer relationships.
Coaching Process:
  • Onsite, face-to-face interview with the purpose of completing a comprehensive, in-depth personal and professional review.
  • Onsite, face-to-face or telephone consultations weekly.
  • Email communication as needed.
  • Assessment and recalibration of objectives at the three month and six month junctures.
Case Study: Sales Planning and Coaching for Optimized Distribution- A-1 Cold Storage

Take our seven minute business assessment.
Gain Market Advantage

Gaining market advantage is the result of:
  • Leading-edge product innovation
  • Compelling brand identity
  • Viral-worthy marketing
  • World-class team members
  • Uncompromising standards
Discover how close you may be to market leadership.

Take our seven minute business assessment.
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