Sales Planning and Coaching for Optimized
Distribution
The development of appropriate sales a channels and proper distribution
often is the deciding element in the success of any product or service. Even
the most viable, innovative products have failed miserably with incorrect or
improper distribution. Our consultants will work directly with senior
management and the sales and marketing leaders in the organization to create
a viable distribution strategy. This might initially involve launching a
focused investigation to determine the critical aspects of the strategy.
Once this is performed we assist in identifying the key client targets and
the distribution or sales channels that would result in the fastest most
effective relationship building strategy possible. We will then, with the
help of the sales and marketing team create a "pipeline plan." The pipeline
will be constructed so as to identify the top tier (Tier A) clients and
those of a lesser priority (Tier B and C).
SBA Network consultants will then assist in the creation of a sales plan.
This is a document which outlines the steps required to achieve specific
penetration of the identified markets. We will then assist in the
implementation of the sales plan. This might involve recruitment of key
personnel and the creation of marketing initiatives, such as a strong web
presence, collateral material, POP, etc. We will create standards and
systems that will help to keep the team focused on achieving the sales plan
on a daily, weekly, monthly and quarterly basis. In addition our consultants
will become directly involved with the facilitation of meetings, planning of
client presentations and evaluation of the sales and distribution strategy.
Finally we provide one-on-one coaching for each critical member of the team
in an effort to achieve a higher level of performance than even they thought
possible. We accomplish this by teaching how to effectively use Mark Deo's
Rules of Attraction in their interaction with prospects and customers. This
is a unique process which never sounds pushy yet uncovers needs and motives
faster and more effectively than traditional methods. In addition we help
team members to establish goals for themselves rather than simply for the
company. This creates buy-in and a greater level of commitment from the team
member. It results in changed habits and ultimately removes the barriers to
peak performance. This will enable your team to achieve desired results
quickly and efficiently with less effort, further accelerating your level of
performance, growth and achievement.
One-on-One Coaching Programs
A coaching relationship is an intimate one and trust and confidentiality is
paramount. But honesty and transparency is also critical. No change can take
place without the confrontation of incongruent behaviors and assistance in
modifying those habits. Here is what you can expect from our coaching
sessions:
- A confidante who has your best interests at heart.
- A trusted advisor who will always give you honest, open, and direct
feedback.
- A counselor who will tell you what you need to hear, not what you want to
hear.
- A completely confidential relationship in which you can talk about
anything of concern in your personal and professional life.
Expectations from Coaching Sessions
Every coaching engagement is different but here is what you can expect to
get from our coaching engagements:
- Detailed assessment of skills, abilities and traits. Often this includes
eliciting the perspective of those surrounding us through the use of 360
evaluations.
- Creation of personal vision and mission and values so that you can
effectively manage the many choices which we are confronted with on a daily
basis.
- Creation of a Personal Development Plan to help to define and achieve your
goals.
- How to effectively use the force of attraction in your business and life
to achieve your goals faster.
- Hone your listening and communication skills in order to more quickly win
willing cooperation.
- Learn to effectively facilitate “constructive conflict” to eliminate
dysfunctional behaviors and build closer relationships.
Coaching Process:
- Onsite, face-to-face interview with the purpose of completing a
comprehensive, in-depth personal and professional review.
- Onsite, face-to-face or telephone consultations weekly.
- Email communication as needed.
- Assessment and recalibration of objectives at the three month and six
month junctures.
Case Study: Sales Planning and Coaching for Optimized Distribution-
A-1
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