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branding Branding / Packaging / Marketing

Traditional concepts such as the five P's of marketing (People, Price, Product, Promotion, and Place) just don't work anymore. In fact, they have been found to produce the opposite of the intended effect: pushing customers further away, rather than attracting them. Most sales and marketing communication expresses a similar theme: what a company, product, or service does. At best, salespeople and marketing communication may promise some generic group of benefits in which buyers may be interested. Even the best and most effective marketing (web sites, brochure, flyers, ads, radio or TV spots, promotions, interactive CDs or videos) attempt to communicate to the customer why a given product, service, or company is better than the competition. Too rarely do we focus on the problem that the customer is having. Few have designed solutions that are so customized to their target audience that listeners, readers, or buyers would have to be insane even to consider another option. Discovering and addressing the customer's problem is at the core of the attraction mindset.

The SBA Network specializes in the creation of an "attraction-based" sales and marketing strategy that delivers market advantage for organizations by applying our strategic methods in delivering the following services:
  • Evaluation of market/brand position, exclusivity attraction assessment and MARCOM tools
  • Recommendations of exclusive marketing claim and delivery improvement strategy
  • Proposition of brand evolution, MARCOM tools and viral marketing strategy to elevate value perception
  • Re-engineering of selling systems and alignment with organizational goals
  • Creation of marketing elements such as corporate identity, collateral material, packaging, ad campaign creation and Internet marketing programs (SEO, PPC, etc)
  • Sales training, coaching and mentoring (includes ride-alongs, presentation development/coaching and sales management process consulting)
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