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Chasing customers doesn't work anymore. In today's culture we must leverage curiosity to "attract" clients and business partners.

This 2.5 hour class will help you to customize a strategy for your company.
- Reduce your advertising while at the same time increase demand for your product/service.
- Fully integrate the marketing campaign with a parallel selling strategy.
- Set your company, product or service apart from the competition like never before.
- Ensure that every participant establishes their own personal marketing plan.

When: Friday, June 5, 2010
Time: 10:00 AM – 12:30 PM
Where: Dale Carnegie Training 2525 Cherry Ave. Suite #380 Signal Hill, CA 90755
Who: Presented by Mark Deo, Bestselling Author of The Rules of Attraction
Tuition: $49 Investment

To sign-up call 562-427-1040 or email mark@markdeo.com

Labels: attraction marketing, dale carnegie, rules of attraction, seminar

As you can see, we've undergone some big changes here at the SBA Network, and have updated our websites (as you can probably tell). Our Executive Director, Mark Deo, also has some exciting news. His book The Rules of Attraction is being published by Morgan James Publishing. That's the company behind the Guerrilla Marketing series of books by Jay Conrad Levinson.  To read more about this book and find out about how you can get a pre-release copy, head on over to: http://www.markdeo.com/2008/12/rules-of-attraction.asp

Labels: attraction marketing, book, mark deo, marketing, rules of attraction

With all the problems facing the transportation industry, most airlines are struggling to get passengers in seats. Some reasons are out of their control, but two airlines continually show that passengers will fly, and will choose a brand they like when given the choice. Jet Blue and Southwest have consistently attracted a loyal following of passengers, not just because they tend to be less expensive than major airlines (look at the struggles of Ted and ATA to see that price isn't everything when it comes to air travel.) Southwest and Jet Blue have service that is considered head and shoulders above the competition, and that makes the difference. They both have had major PR problems in the past year, yet they have engendered such good will with passengers that they have flown through these rocky times with little turbulence. To see a detailed discussion on why Jet Blue and Southwest are doing so well, see this article.

Labels: airlines, customer service, jet blue, price, southwest

As the media touts the failing economy more and more vociferously, business owners seem to be pulling in their horns more and more. This means lay-offs, staff cuts and belt-tightening. That translates into owners and managers getting more involved in the day-to-day operations. Often times the result of this is that leaders take their eye off the big picture in favor of micro-managing the details. My conclusion is that the results of this action can be much more devastating than any so-called economic slow-down. We spend end up spending so much time working IN our business that we fail to work ON the business and cause our own personal economic crisis. Peter Drucker said that on the average one hour spent planning is worth 5 hours of execution. Are you spending enough time planning? Do you need to take a step back and look at the big picture and identify some contingencies? Read my recent article on No Time to Plan.

Labels: economy, planning