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FREE Downloads- Audio Workshops

The following are MP3 audio workshops that focus on specific areas of business development. Mark educates, entertains and inspires with hundreds of examples, case studies and step-by-step advice relevant for any type of business, from start-up to IPO. They are currently available on-line at NO COST.

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Intangible Assets

"Heart Share" is the measure of the extent to which we make ourselves more desirable to the people that are most critical to our success. Not by the quality or even the economic value of the products or services but rather in the "way" we provide them. Market share focuses on the size of the market. Mind share focuses on the perception of the brand. Heart share focuses on the intangibles in the relationship. Learn about these intangibles in this 9 minute audio workshop.

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