The 14 Rules of Attraction

Change Stinks!
The funny thing about change is that most people are unhappy with the way things are, yet few want to go through the pain of changing. In a way this amounts to SHORT changing ourselves.

Change is upon us. Ready or not, here it comes- politically, socially, economically, and financially. The question is not if will we be facing change in the coming year, but “how will we deal with it”?

I like to believe that if we approach change from the standpoint of “attraction” then we can transform “adapting to necessary change” into LEADING revolutionary change! This is one of the reasons that I have created my “attraction principles.” I believe that with the right knowledge, mindset, and discipline we can actually “attract” a positive, desirable change, rather than being swept-up in unwanted change.

The Rules

1. Become a big fish in a smaller pond.

2. The problem is more important than the solution.

3. Create an exclusive community of “super-users.”

4. Strategic rejection makes us more attractive.

5. Don’t be a better option, become the ONLY solution.

6. Give information away without selling.

7. Reverse people’s risk in changing.

8. No one has time to read so let design and color speak.

9. Winning heartshare is more important than market or mindshare.

10. Collaborate rather than compete.

11. Who we are is more important than what we do.

12. Create standards and systems that nurture.

13. Learn the discipline of testing.

14. Destroy and rebuild.

Get a “sneak peek” of our attraction principles in action with our NEW self-study program.  Sign up here.

Taking Control of Change
I have seen many individuals and organizations use these very principles to “take control of change in their lives.” My Attract More Business Program was developed to help entrepreneurs to put these principles into practice in order to create sustainable change, win deeper relationships, and become more influential to those within our sphere of influence.

As a small business owner, you owe it to yourself and your employees to perform at the highest level possible. You need to make every penny count. How can you make sure you are doing this? How can you make sure you are attracting more business to your company, and not pushing people away? How can you best ensure your chances of survival in this ever-increasing competitive marketplace? Our Attract More Business learning program is designed to help you do just that.

Learn more about how to Attract More Business.