Death, Humor, and Lessons in Branding

We must all face adversity at some point in our lives. How we deal with it is what can really set us apart. Think about the brand that you can establish with just a little bit of humor in the face of adversity. Enter bluelips.com- a website started and run by Toni Riss, a breast cancer patient who was given 2-5 years to live in 1999. Frustrated at the lack of answers to her questions by funeral directors, she went out and started a business that is dedicated to informaing people about the process of what happens with funeral arrangements after they have passed away. She also happens to sell hundreds of death related novelty items. Morbid? Yes. Funny? Yes. Memorable? Definitely a yes. She has built a brand as the woman that is battling cancer and having fun along the way. She also donates 25% of all profits to breast cancer research. This brand has landed Toni appearances on the Showtime Network as well as helped her build a profitable business.

Looking for ways to brand your business? Wondering what you can do to attract the attention of the media and become the first option people think of in your industry? Check out our Attract More Business: Secrets of Creating a Powerful Brand learning program. For just $129, we teach you how to brand your company. And for a limited time, you can get this program for FREE! Register for one of our upcoming Attract More Business Workshops, and you will receive this program for free. And if you act before the end of the month, we will also give you two tickets or the price of one. Click here to read more about these workshops.