Becoming the Problem

I recently had the opportunity to see the movie, Super Size Me. I couldn't help but think that Morgan Spurlock really understands the second Rule of Attraction: The problem is more important than the solution. How successful do you think he would have been if he had gone to McDonalds with a solution to the problem which they are "in part" causing? Not very! I doubt they would have listened to him. Instead he focused on the "problem." In fact he BECAME the problem. As a result, they were FORCED to make a change. A little man intimidated a multi-billion dollar institution by focusing on the problem. I loved the movie, the marketing and the message and you will too. As one critic said; "It will wipe the smile right off your Happy Meal." Nice job Morgan! Grab you're Balance Bar and I'll see you at the gym.